Simple by design
Straightforward products that are easy to understand, apply and use as part of a sleep or exercise routine.
Our story
We started with one simple idea: breathing should feel easier.
On The Nose Co. is an Australian-owned breathing and wellness brand created to help people breathe more comfortably, sleep more peacefully and feel more confident during training, sport and everyday life.
Australian owned
Made for sleep and sport
Drug-free breathing support
Australian Owned
Created and supported locally
Sleep + Sport
Designed for day and night
Drug Free
Simple external nasal support
Customer Focused
Real support from a local team
Australian owned and operated
Where it began
A small product with the potential to make a big difference.
On The Nose Co. was built around a simple observation: restricted nasal breathing can affect far more than the nose itself. It can make sleep feel less restful, contribute to mouth breathing and snoring, and make training or exercise feel harder than it needs to.
We wanted to create straightforward breathing products that fit into real life. Products that could be used before bed, before a run, in the gym, during sport or whenever nasal airflow needed extra support.
That idea became On The Nose Co.—an Australian breathing and wellness brand offering external nose strips, magnetic nasal strips, sleep mouth tape and practical products designed around better rest, movement and recovery.
Better breathing should not feel complicated. It should be simple,
comfortable and easy to make part of your routine.
Our mission
Helping more people discover the power of nasal breathing.
Our goal is to make nasal breathing support more accessible for Australians who want to sleep better, reduce snoring associated with nasal restriction, train more comfortably or simply breathe more freely throughout the day.
01
Make breathing support simple
Easy-to-use products that fit into everyday routines.
02
Support sleep and performance
Practical options for night-time breathing and active lifestyles.
03
Educate without overcomplicating
Clear information about nasal breathing, snoring and airflow.
04
Keep customers at the centre
Australian support, practical advice and products made for real people.
What we stand for
Products should solve real problems—not create new ones.
Every On The Nose Co. product is selected and developed around four principles: simplicity, comfort, versatility and genuine customer value.
Comfort matters
Breathing support needs to feel comfortable enough for overnight wear, everyday use and demanding training sessions.
Built for real life
From snoring and sleep to running, gym training and HYROX, our products are made for how people actually live.
Honest support
We explain what our products can do, what they cannot do and when professional medical advice may be more appropriate.
Built with our community
From quieter nights to harder training sessions.
Our customers use On The Nose Co. products for different reasons. Some want to support nasal airflow before bed. Others wear nose strips while running, lifting, cycling or competing.
What connects them is a desire to feel more comfortable and confident in the way they breathe. Customer feedback continues to shape the products we offer, the information we publish and the problems we aim to solve next.
Today, On The Nose Co. has grown beyond traditional nose strips to include magnetic nasal strips, sleep mouth tape and a wider range of sleep, breathing and fitness products.
Who we are here for
One brand. Different breathing goals.
On The Nose Co. supports people looking for straightforward, drug-free options for sleep, exercise and everyday nasal breathing.
01
Sleepers and snorers
People who want to support nasal airflow at night, reduce mouth breathing or address snoring that may be connected to nasal restriction.
Shop nose strips for sleep →02
Runners and athletes
Runners, gym-goers, cyclists, HYROX athletes and team-sport players looking for clearer-feeling nasal airflow while training.
Shop nose strips for sport →03
Everyday nose breathers
People dealing with mild congestion, narrow nasal passages or a restricted feeling when trying to breathe through the nose.
Explore magnetic nasal strips →The products behind our story
Better breathing support for every part of your routine.
Our range has grown from external nose strips into a complete collection for sleep, sport and everyday nasal breathing.
Active & Sleep Nose Strips
External nasal strips designed to gently support the sides of the nose during sleep, exercise and everyday use.
Shop nose strips →
Magnetic Nasal Strips
A reusable magnetic bridge and replaceable adhesive tabs designed to create a stronger outward lifting sensation.
Shop magnetic strips →
Sleep Mouth Tape
A night-time product designed to discourage the lips from falling fully open when nasal breathing is already clear and comfortable.
Shop sleep mouth tape →About On The Nose Co.
What is On The Nose Co.?
On The Nose Co. is an Australian-owned nose strip, nasal breathing, sleep and fitness brand.
The brand offers external nose strips, magnetic nasal strips, sleep mouth tape and wellness products designed to support nasal airflow, comfortable sleep and active lifestyles. On The Nose Co. products are used by sleepers, snorers, runners, gym-goers and athletes across Australia.
What we make
Nose strips, magnetic nasal strips, mouth tape and sleep and
fitness accessories.
Who we help
People looking to support nasal breathing during sleep, snoring,
exercise and everyday life.
Where we are based
On The Nose Co. is an Australian-owned and operated brand serving
customers across Australia and overseas.
Frequently asked questions
About On The Nose Co.
Is On The Nose Co. Australian owned?
Yes. On The Nose Co. is an Australian-owned and operated breathing,
sleep and fitness brand.
What products does On The Nose Co. sell?
On The Nose Co. sells external nose strips, magnetic nasal strips,
sleep mouth tape and a growing range of sleep, breathing and fitness
accessories.
Who are On The Nose Co. nose strips designed for?
The nose strips are designed for adults seeking support for nasal
airflow during sleep, snoring associated with nasal restriction,
running, gym training, cycling, HYROX, team sport and everyday use.
How do On The Nose Co. nose strips work?
Flexible bands inside the strip create an outward lifting force when
applied across the nose. This temporarily supports the nasal side
walls and may make nasal airflow feel clearer.
Are nose strips a treatment for sleep apnoea?
No. External nose strips are not a treatment for obstructive sleep
apnoea and should not replace CPAP, medical assessment or treatment
recommended by a healthcare professional.
Can nose strips be used for sport?
Yes. Many people wear nose strips during running, gym training,
cycling, HYROX and team sport to support the feeling of clearer
nasal airflow. Results vary between individuals.
What makes magnetic nasal strips different?
Magnetic nasal strips use adhesive tabs placed on either side of
the nose and a reusable magnetic bridge. This system can create a
stronger outward lifting sensation than a traditional strip.
Our story is really about helping you breathe, sleep and move better.
Discover Australian-owned nasal breathing products designed for sleep, snoring, running, gym training and everyday life.